5 TIPS TO TAKE OVER YOUR MARKET IN 2025 - SMALL BUSINESS MARKETING STRATEGIES
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion” Jack Welch
5 TIPS TO TAKE OVER YOUR MARKET IN 2025
Let’s face it, every new year brings with it hopes of growth and evolution. If you have a small business, a side hustle or the spark of an idea, someone out there has been fishing in your market ahead of you; and that’s ok! In fact… that’s the best possible scenario! This hard hitting blog can get you started in the right direction to take a commanding lead over your competitors even if they’ve been at it for years.
Storytelling through imagery
Establish your visual footprint:
Consistent and unique, high-quality, and visually appealing photography attracts a loyal customer base.
Ask yourself what style of image comes to mind when you thing of any leading business in your genre and a clear image will come to mind. This is your call to do the same for your business. Don’t worry if you’re not an imagery savant, the professionals at Tracie Jean Photo Studios have over 40 years of collective experience creating imagery for small and fortune 500 businesses all over the globe.
2. Connect emotionally with your customer base
Create an approachable persona
Use ernest images that reflect the brand's personality and values. If your not sure what that is that’s ok. A quick assessment and consultation can extract the essentials. If you already know, you’re a step ahead. TJP can bring your visuals to life in crisp vibrant imagery.
3. Visuals your audience can relate to
Resonate with your market
Tailor your images in a way that connects your brand with your audience. Creating imagery that brings your customer closer to your day to day or behind the scenes work creates a stronger connection when added to a portfolio of over the top images.
4. Take the closeup
Multi-use is the name here.
Our markets are driven by moving and still imagery. Blog posts, reels, featured articles, podcasts and professional profiles are everywhere. One of the most used and useful captures our professionals can create for you, TJP studios captures this quintessential shot to use on all of your socials… plus we make it iconic.
5. Personality
YOU are your brand
Every business can benefit from getting personal and showings some personality. While small businesses rely heavily on the figurehead, even billion dollar businesses have a forward facing personality. Once you figure out what your business personality is, make sure to express it!
Simply put, by effectively utilizing high-quality imagery, a small business can stand out in the market, create a strong brand identity, and connect with customers on a deeper level, ultimately allowing them to gain market share through visual storytelling. - google ai
Want to see more?
Follow Dr. Sharrell D. Luckett, PhD session on her instagram post below.
Sharrell D. Luckett, PhD, is celebrated as one of the most influential leaders and theorists of her generation in the performing arts. An award-winning theatre director, #1 best-selling author, distinguished professor, and arts administrator, she has also been described as someone who can create, perform, and teach with equal brilliance.
In 2021, she was honored by Black Masks magazine as one of 25 Black Theatre Game Changers in the field. She was recently nominated for the Paul Robeson Award by Actors’ Equity Association.
